Marketing
Digital Marketing and SEO Specialist Practice Test
20 multiple choice questions for digital marketing and SEO specialists: on-page and technical SEO, analytics, content, email and campaigns.
- Questions
- 20
- Time
- 20 min
- Pass mark
- 60%
No account or email needed.
About this test
This test is built around the Digital Marketing and SEO Specialist role. It covers how search engines find and rank pages, what to measure in analytics, how content and email campaigns work, and the technical basics every SEO needs.
It is practice only and is not part of any job application.
What it covers
The question set has 24 questions: 7 easy, 17 medium and 0 hard. Each attempt draws 20 of them at random, so a second try is not the same test.
- Analytics and campaigns (11)
- SEO (13)
Try a few sample questions
These are real questions from the set, with the answers and a short explanation. Read the question, decide, then open it to check.
Sample 1 · SEO · easyWhat is the main role of the title tag for SEO?Show the answer
- It sets the page colour
- It tells search engines and people what the page is about, and is usually shown as the headline in resultsCorrect
- It speeds up the page
- It hides the page
Write unique, descriptive titles that match what people search for.
Sample 2 · Analytics and campaigns · mediumWhat are UTM parameters used for?Show the answer
- Making URLs shorter
- Tagging links so analytics can show which source, medium and campaign each visit came fromCorrect
- Blocking bots
- Speeding up pages
For example utm_source, utm_medium and utm_campaign.
Sample 3 · SEO · easyWhat does a meta description do?Show the answer
- It directly decides ranking
- It supplies the summary that may be shown under the title in results, which can affect clicksCorrect
- It hides the page
- It defines the colours
Search engines may rewrite it, but a good one improves the click through rate.
How it works
- 20 multiple choice questions, drawn at random from a larger set.
- 20 minutes on the clock. The test submits itself when time runs out.
- Pass mark: 60%.
- No marks are taken off for wrong answers, so answer every question.
- Some questions have more than one correct answer. You must pick all of them to score.
- When you finish you see your score, the correct answers and a short explanation for each.
- Your answers save as you go, so a dropped connection will not lose your work.
- Please stay on the test page. Switching to another tab or window is recorded and you will see a warning.
- Copying text, printing and screenshots are not allowed during the test.
This role is open
This test is built around the Digital Marketing and SEO Specialist role on our jobs board. Taking it is not part of the application.
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